Helsingborg Stadsbyggnadsförvaltningen
Art in the city / Konstpåstan
Task: Marketing plan, graphic design, illustrations and print materials 2010.
“Art in the city” is an annual art event during one week in Helsingborg city, Sweden.
A large number of artists exhibit their art in various shop windows around the heart of the city and they also make installations in some squares and parks. Magnus Stenbock is a statue in the heart of the city and the most well-known in Helsingborg.
It is a man on a horse with a sword. He was the Swedish commander that won the last battle against Denmark. My idea was to transform Magnus to an artist; the sword was replaced with a large brush, and he were wearing a basket and a moustache like Salvador Dali. He transformed the city into a colourful place.